VSAE ConneXions

Connecting with John Newby, CAE, on Mission Alignment and People-First Leadership

In this episode, John Newby, CAE, CEO of Virginia Bio, shares his path into the association world and the life sciences industry, highlighting the pivotal role of networking and mentorship along the way. Drawing from his military background, John reflects on a people-first approach to leadership and why listening is foundational to leading well. The conversation explores how aligning professional roles with personal values can lead to long-term career satisfaction, as well as the challenges and opportunities facing the life sciences sector—from navigating regulatory complexity to adapting to emerging technologies like AI. John also discusses the value of association communities such as VSAE in supporting professional growth and closes by offering a glimpse into his life outside of work, including his passion for cycling, yoga, and international travel.
VSAE ConneXions is produced by Association Briefings.

Connecting with Stephanie Peters, CAE, on Vision and Resilience

In this episode, Stephanie Peters, CAE, president and CEO of the Virginia Society of CPAs, joins us for a conversation about leadership, resilience, and the evolving landscape of the accounting profession. Stephanie traces her unexpected path from history major to association executive, reflecting on the mentors and pivotal moments that shaped her collaborative approach to leadership. She shares how honest feedback transformed the way she leads and why learning to delegate has been essential to her growth. Stephanie also opens up about a major professional setback—how it challenged her organization, what it taught her, and why it ultimately became a catalyst for innovation. She discusses the shifts reshaping the CPA profession, from private equity investment to emerging technologies like AI, and the role VSCPA is playing in helping members stay agile. Beyond the boardroom, Stephanie talks about her passion for travel and music, her recent recognition on the Virginia 500 Power List, and the deep value she finds in the VSAE community, both professionally and personally. 
This episode is sponsored by Doubletree by Hilton Williamsburg Hotel and Conference Center.
VSAE ConneXions is produced by Association Briefings.

Connecting with Scot McRoberts on Motivation and Persistence

In this episode, Scot McRoberts, executive director of Virginia CEOs, joins us to share his leadership journey, from his early days in the Boy Scouts to guiding one of Virginia’s most dynamic CEO networks. Scot reflects on lessons learned from leading volunteer-driven organizations and the importance of motivation, persistence, and balance in leadership. He discusses how Virginia CEOs helps small and midsize business leaders connect through peer roundtables and events, fostering learning and growth across industries. The conversation also explores key business trends shaping Virginia today, including the rise of AI and shifting workforce dynamics, as well as the enduring power of networking and mentorship in building strong leaders.
This episode is sponsored by Visit Richmond.
VSAE ConneXions is produced by Association Briefings.

Connecting with Cathy Guske on Adaptability and Member Experience

In this episode, we sit down with Cathy Guske, member services director at AIA Virginia, to hear her story of transitioning from a media career to becoming a cornerstone of the association world. With more than 20 years at AIA Virginia, Cathy reflects on what has kept her inspired, from adapting member engagement strategies during the pandemic to making onboarding more personal and impactful. She shares lessons on leadership, the importance of understanding individual member needs, and what she’s learned from working alongside architects.
This episode is sponsored by Hilton Richmond Hotel & Spa / Short Pump.

Connecting with Terry Monroe on Mentorship, Innovation and Change

In this episode, we sit down with Terry Monroe, CAE, executive director of the Virginia Society of Association Executives, as he reflects on his career and the future of the profession. Terry shares insights on professionalization, innovation, and navigating rapid change in the association space. He discusses the evolving role of mentorship in hybrid environments, the leadership potential of smaller associations, and the lasting value of lifelong learning. As he prepares to close this chapter, Terry celebrates the welcoming spirit of VSAE and shares why he remains hopeful about what’s ahead for associations.
This episode is sponsored by Novi AMS and Great Wolf Lodge Williamsburg. 
VSAE ConneXions is produced by Association Briefings.

Connecting with Abby Tammen on Growth, Engagement, and VSAE's Future

In this episode, we sit down with Abby Tammen, executive director of the Charlottesville Area Association of REALTORS® and newly elected president of the Virginia Society of Association Executives. Abby shares what excites her most about stepping into the VSAE presidency and reflects on the role of member engagement as a strategic priority. She opens up about balancing her career and personal life, the value of mentorship, and the importance of confidence, adaptability, and lifelong learning. Abby also celebrates the inclusive, collaborative spirit that defines the VSAE community.
 
VSAE ConneXions is produced by Association Briefings. 

Connecting with Whitney Meyerhoeffer on Leadership, Inclusion, and Communication

In this episode, we welcome Whitney Meyerhoeffer, MPA, CAE, director of communications and chapter relations with the American Mental Health Counselors Association, for a wide-ranging conversation about leadership, authenticity, and the power of mission-driven work. Whitney reflects on how her early advocacy efforts and rural upbringing in Virginia’s Shenandoah Valley laid the foundation for her leadership style—grounded in hard work, innovation, and integrity. She shares practical insights into navigating the ever-evolving world of social media for nonprofits, emphasizing the importance of genuine engagement over perfection. We also dive into her commitment to building inclusive workplace cultures through transparency, respect, and trust, and get a behind-the-scenes look at exciting projects on the horizon at AMHCA, including a new journal platform and a strategic focus on data to better serve members.
VSAE ConneXions is produced by Association Briefings.

Connecting with Dima Ghawi on Breaking Barriers and Leading with Purpose

In this episode, we’re joined by Dima Ghawi, a globally recognized keynote speaker and leadership coach, whose work empowers individuals to break barriers and lead with purpose. As the closing keynote speaker for the upcoming VSAE Annual Conference (May 4–6 in Roanoke), Dima offers a powerful preview of the insights she’ll be bringing to the stage. She shares her personal story of resilience—overcoming cultural expectations and an abusive relationship—and how those experiences shaped her passion for bold, authentic leadership. Dima explores the importance of questioning the status quo, confronting fear and doubt, and shedding self-imposed limitations. She also emphasizes how personal growth and professional success are deeply connected, and why trust, vision, and vulnerability are essential to inspiring teams and building meaningful workplace cultures.
VSAE ConneXions is produced by Association Briefings.

Connecting with Kenyon Salo on Calculated Risks and Personal and Professional Growth

In this episode, we sit down with Kenyon Salo, a top keynote speaker known for his expertise in inspiration, leadership, and adventure. As the opening keynote speaker at the upcoming VSAE Annual Conference (May 4-6 in Roanoke), Kenyon shares how calculated risks and preparation can lead to personal and professional growth. From childhood bike jumps to skydiving with the Denver Broncos, he reflects on the power of storytelling, overcoming fear, and embracing ‘The Bucket List Life.’ Tune in for an energizing conversation about crafting meaningful experiences, sharing impactful stories, and helping others along the way.
This episode is sponsored by the Doubletree Williamsburg Hotel and Conference Center.
VSAE ConneXions is produced by Association Briefings.

Connecting with Sheryl Chasse on Engaging YPs and Serving Your Community

In this episode, we sit down with Sheryl Chasse, executive director of the Professional Insurance Agents Association of VA & DC, to explore her unique career journey from IT sales and insurance recruitment to association leadership. Sheryl discusses the evolving insurance landscape, the challenges of a hard market, and how COVID reshaped industry education. She also shares her approach to engaging younger members, developing future leaders, and the importance of community service through her work with the Special Olympics.
VSAE ConneXions is produced by Association Briefings.