In this episode, we talk to Jennifer Watson, CAE, membership manager of the Society of American Foresters. Join us for a conversation about her career journey, changes in association membership, how associations can stay relevant, leveraging collective resources and expertise to support members during times of crisis, and the value of VSAE membership.
After 25 years of working in the nonprofit field, Jennifer Watson’s diverse background brings a unique perspective and skill set. She is passionate about establishing connections between organizations and those who can either support the mission or receive its services. Jennifer has developed the skill of networking through a variety of positions involving resource cultivation, direct solicitation, strategy development, research, event planning, public speaking, networking, database management, and leveraging social media. She believes that by connecting target audiences with information through various platforms both in person and online, we are cultivating a more authentic and engaged community.