In this episode, we talk to Sarah Sladek, a 20-year industry veteran who has dedicated her career to studying and researching the membership and engagement shift. Join us for a conversation about major differences in the generations that make up associations, why her generational research is so important, competition in the association space, and innovative approaches for increasing member retention and loyalty.
For more than 20 years, Sarah Sladek has dedicated her career to studying and researching the membership and engagement shift. She uses this wisdom to help membership professionals, leaders, teams, and organizations change their paths and become successful. Her modern-day membership science and cutting-edge engagement strategies have helped save thousands of membership organizations and associations around the world. For more information on Sarah's research, and how to order her latest book Membershift: Why Members Leave and the Strategies Proven to Bring Them Back, visit sarahsladek.com.